Posts Tagged ‘connector’

Being a Connector: Organic Marketing for Today’s “Human Interest” World

Sunday, February 5th, 2012
Lots of small business consultants talk a lot about technical means to an end, for example, using specific kinds of tech tools or other strategies to compile a list of possible investors for a small business – but some of today’s business leaders are looking in a somewhat new direction, considering how in many cases, it’s the outlook, personality and drive of an entrepreneur that makes business happen, rather than a methodical, technical approach to fund-raising.

A recent article on Entrepreneur.com illustrates this principle rather well. The article talks about people called “connectors” and how they function. The basic point is [...]