A writer named Sramana Mitna addresses this issue in a January article on the ReadWriteStart startup site, relating some of this “attention [...]

A while ago, I covered a research study done to determine which were the hottest businesses to start for 2012. In order to compare industries, the same company that conducted the research for that study (IBIS World), provided a breakdown of some of the least successful industries in business today.
With the March Madness of tournament basketball just around the corner, we are going to be hearing a lot about “hang time.” “Hang time,” in basketball, refers to a players leaping ability. The greatest talents are not only capable of jumping high-and-far but seem to be able to stay in the air longer while assessing the action around them, and then making a snap decision and acting upon it before gravity exerts its will and the player returns to the floor. This ability can make the difference between a good player and a great player.
For years, many people have been putting money into their IRA or 401(k). It sits there, gaining little to nothing. Many people actually lost money over the last few years, some as much as 50%! Wouldn’t you rather use those funds to invest in yourself, where you can get much greater returns?
Salespeople generally focus on closing hot sales leads for their business. They want more customers right now. But this “right now” mentality tends to overlook leads that may be well worth nurturing. With a little more attention to details and longer-term sales funnels, it’s possible to cultivate today’s cold leads and convert them from cold to hot.